A man with a beard wearing a black cap and black t-shirt lifting a kettlebell during a workout in a gym. The gym has black flooring, green fitness equipment, and neon signs in the background.
A woman with tattoos on her arm and leg, wearing athletic clothing, earbuds, and Nike sneakers, working out at a gym with rowing machines and weights.

sets culture

1st: The Mission | 2nd: The Team | 3rd: The Owner

Group of seven smiling people posing in front of a green neon sign that reads 'SCTE' at night or in a dark setting.
People participating in a fitness class using black medicine balls with a neon green sign reading 'SENS' in the background.

THE MISSION

To Create Generational Health through fitness, leadership, and opportunity. We build platforms that help members achieve their goals, empower owners to change lives, and challenge the status quo of the fitness industry through relentless innovation, accountability, and community.

A large crowd of people gathered outdoors on a sunny day, participating in a group event or celebration, with some wearing hats and sunglasses. There is a building with a green roof in the background, along with trees. The image has logos promoting Red Bull, dance, and fitness.

THE TEAM

The biggest pathway to success is to build a team and lead. A joy shared is a double joy; a burden shared is half a burden. Do you work with others? Because you cannot do this on your own, nor should the right SETS owner ever want to.

People participating in an indoor rowing class with neon blue lighting and digital screens on the walls.

LEADERS WELCOME

We are strictly interested in those who have a passion for helping others. This company has experienced success and rapid growth due to invested owner-operators who truly care about membership. Our philosophy has always been Phenomenal Attracts Phenomenal, and we believe that starts at the top.